Security in the Digital World: 7 Ways You Can Help to Keep Children Safe

Keep Kids Safe_L

Let’s face it. The expansive world of resources that the Internet has provided to us has sadly also brought with it real security concerns, not just for us as adults, but for our children who have never even known a world without such technologies.

Encouraging children’s development is important to anyone who has kids in their lives, but as a parent, guardian, or caregiver, it is especially important that we never lose sight of the measures we need to take to best protect our children as they learn interactively in a digital world. No matter what your age, nothing is fool-proof, but there are solid steps and precautions you can make as an adult to help your child’s online activities be as safe and secure as possible.

Let’s explore some of these recommendations:

1. Talk about avoiding cybercrime.

While it’s not the intention to scare anyone, kids need to be made aware that it’s important to be cautious. It’s also important that they know they can talk to you when an online mistake is made, like falling for a scamware alert and downloading something dangerous to the computer. Many kids are savvy enough to realize when they’ve downloaded a virus, but few are comfortable admitting their mistake to their parents.[1]

2. Set guidelines.

If possible, keep the computer in a common area of the house, and also monitor your child’s activity on mobile devices or digital toys. Set reasonable time limits on usage, and also encourage other hands-on forms of play. Use monitoring and filtering software as necessary.

3. Actually step into their cyberworld.

Just as you know about playground stories and school day details, you need to become a part of your kids’ digital lives. Playing copilot to your child is the best way to ensure he or she has a safe, smooth ride. And your guidance will rub off; soon your safe habits will become second nature to your child’s online behavior.[2]

4. Teach them to protect their privacy

While they may not fully understand the consequences of revealing personal information online, you should still make sure your children know:
-Never to give their name, phone number, e-mail address, password, postal address, school, or picture without your permission
-Not to open e-mail from people they don’t know
-Not to get together with anyone they “meet” online

5. Conduct online audits.

Know the websites your children regularly visit, and follow up on that. Be aware of the protection features these websites offer, as well as that of the software your children use. All major Internet service providers (ISPs) provide tools to help you manage younger children’s online experiences, and many also have other security features. Just keep in mind – your home isn’t the only place your children can be online.

6. Listen, listen, listen.

Kids will invariably say what’s on their mind, sometimes by accident. If they are discussing something with siblings or with you, which is random, unusual, or inappropriate, it may indicate they’re getting information they are struggling to understand, and the Internet could be the culprit. Open your ears and you may pick up on something you missed in your most recent online audit.

7. Explain implications.

Help your children to understand why you care, and why you’re a regular part of their digital experience. Explain to them the public nature of the Internet, and of course its benefits and risks. Make sure they realize that any digital information they share (pictures, videos, etc.) can be easily copied and pasted elsewhere, and nearly impossible to take back.[3]

In summary, open, honest communication, and some monitoring and guidelines can in fact make a real difference in your child’s digital world safety. We have to be realistic of the scams, invasions, and threats out there, and so do our children. If they understand these concerns from a young age, they’ll be better equipped to fully appreciate the many wonderful opportunities the Internet can provide to them, and less likely to be taken advantage of or harmed by the darker side of the digital era.




5 Reasons that New Year’s Resolutions are Great for the Whole Family

A new approach to goal setting is a healthy way to ring in the New Year.

As the year comes to an end and we’ve all eaten too many holiday treats, it’s easy to give a big sigh and make some halfhearted proclamations. However, there is a deeper reason to set some intentions for the upcoming year, a pact we can agree to so that we make positive shifts.

This is actually an opportunity for all of us to put our best foot forward and to revamp some of our habits, setting a great example for our kids. Below are some of the benefits that New Year’s resolutions present to our children.

  1. Make it a family ritual. If every year, you sit down as a family and state your successes and how you would like to improve in the coming year, you allow everyone to set their effort along a continuum. In other words, we can help our children see beyond their daily experience and see their own big picture.
  2. Setting reasonable expectations. Often we set ourselves up for failure when it comes to our goals, in part, because those goals were not aligned closely enough with our present lives. Claiming that you are going to work out five days a week when you don’t have the time to work out once is a good way to disappoint yourself. Being realistic and implementing small, workable solutions is a kinder approach with a higher chance of success.
  3. Take stock in what you already do right. Before making some sweeping promises, take a good look at what you already have done that you can build on. We are so caught up in our culture with achieving, that we often miss the real gold right in our daily experience: our moments with our families, the joy of putting our skills to use, the essence of our daily experience. Taking a moment as a family to look at the good and how we can add in more is a positive step.
  4. Age-appropriate goals. Another consideration in putting our best foot forward is making goals doable for our children’s age groups. Pediatricians recommend that pre-school kids work on things like brushing teeth, working on the alphabet, or feeding family pets. The emphasis for ages 5-12 can be more personal like sharing, helping, or improving study habits.1
  5. Progess, not product. Psychologists have conducted studies on “mindset” that indicate both kids and adults actually perform better on any given task if they are encouraged to improve, rather than prove their inherent skills. To put it another way, the human mind is more elastic when it adapts a growth mentality, rather than a “win” mentality2. So one of the best things we can do is point out our children’s headway, rather than their accomplishments. Applying this to resolutions, fostering development at the things that they already love to do, is a really a practical and actionable way to self-discipline.

To sum up, we can use the New Year to flog ourselves for not delivering on our overblown promises, or we can use it as a genuine motivator to further our goals. The distinction is subtle, but important, and it makes huge difference for our kids in demonstrating genuine effort. Take these last days of 2015 to count your blessings, acknowledge your milestones, and move your personal projects ahead together as a family.



9 Things Professional Moms and Dads are Doing for Happy Work-Life Balance

 A new model of family is emerging, a model of inclusion with less emphasis on roles, and more placed on partnerships and collaboration.  One of the reasons this shift is taking place is the influence of women in business.


Imagine a world where you run your company half the time from the comfort of your home office so that you can keep working on a fun project with your kids.  Imagine your partner’s schedule alternates and overlaps with yours, so that you all get regular quality time together.  Imagine you feel like you are on top of it, like your business gets the best of you and your family also gets the best of you.

Sound impossible?  According to the research, the workplace is shifting with the broader understanding that flexible company policies around time management and high performance go hand-in-hand1.  A sea of change is taking place in society.  The work we do, the hours we work, our location, and our company structure are all reorganizing with the new understanding that healthy, engaged employees build the best and the brightest companies.

We took a look at some of the social science that explores what families are doing to build and maintain work-life balance.  These common themes emerged at both home and the office among happy double-earner families.

  1. Apply all your negotiation and diplomacy skills with your family.  Part of daily life for managers, CEOs, and execs is navigating interpersonal dynamics effectively.  All those strategies like keeping your voice level, using “I” statements, and taking a cooling off period are applicable to your marriage and children.
  2. Don’t vent; just breathe.  When we are stressed out or frustrated, it’s the easiest thing in the world to come home and want to dump it onto someone else.  It’s human nature, but that doesn’t mean there isn’t a better way.  Make it a ritual as you drive home, or pull yourself aside for just three minutes, to take some slow breaths, leave work behind, and be present for your family.
  3. Listen actively.  Set down devices.  Make eye contact.  Talk to each other.
  4. Keep a family calendar and have brief, regular check-ins. If everyone is old enough to have a device, it’s easy to sync your calendars, but it is still a good idea to a have a highly visible white board up in a common space.
  5. Everyone pitches in.  Researchers have found that a key component to healthy dual-income marriages is fair allocation of the household chores2.  This specifically means men need to take an active role with things like dishes, laundry, shopping, and managing subcontractors like the cleaning service and the handyman.  And even young kids are tasked with age-appropriate chores.
  6. Say ‘Thank You.’  In studies that explored why women make good managers, employees often reported that women show their appreciation more often than men3.  Remembering to thank every member of your team is just as important at home as at work.
  7. Flexible work schedules.  As the boss, you can set up your schedule to maximize productivity.  Often successful working couples both have a “flex” day, so they can schedule in things that come up or make time for a spontaneous activity with the kids.  Or maybe they go on a lunch date.
  8. Family-friendly work culture.  Workingparents cited company attitudes toward family as a major contributor to their success.  Informal support was particularly helpful to men, while formal policies helped women.  Having an understanding supervisor was linked to that employee’s overall work satisfaction2.  So part of running a successful business is trusting your team.
  9. Don’t stop Date Night.  Regularly get non-refundable tickets to something.  Go wine tasting or rock climbing or bowling.  As unfun as it sounds, schedule in fun.  Don’t talk about kids or work.  Maybe even sit in silence and watch a sunset.

This is how we do our part in refashioning the work-life model to better meet families’ needs.  We contribute by seeing the big picture in our projects, by modeling the give-and-take of effective collaboration, and by instituting policies that nurture employees and business.  We do this by taking care of our partners and by relishing every moment we have with our children.



7 Ways Mothering Cultivates your Career Skillset

Consider that the results of a 2015 study showed that more than two-thirds of employers believe raising kids can make people better employees.  With more working moms than ever before, and many women striving to get back into the workforce after time spent raising children, this is an especially encouraging statistic.

The challenges full-time working mothers face are frequently and deservedly discussed, but another large obstacle is for parents who are getting back into the workforce after a “break,” when their full-time job was comprised of childrearing.  It’s important to see the parenting skillset as a relevant acquisition that can propel a working mom’s career, and help the stay-at-home mom jump back into the working world.  Becoming a parent is a life-changing event, and it empowers us to develop and refine skills we didn’t even realize we had.  

So what valuable career attributes come out of the parenthood experience?  Which are important to include on a resume?

1.  Superior time management skills

Having children inherently causes you to be more strategic with limited time because babies are happier on a schedule.  Moms get used to maximizing naptime, and procrastination is something new moms quickly outgrow.  Quick, concerted bursts of productivity support more efficient output, and parents recognize that time is a precious commodity, so they become better at plotting out concentrated chunks of time to get their work done. 

2. Increased ingenuity

Having a baby is identity changing; it’s a real confidence booster to give birth to a whole new human, and motherhood is entrepreneurial by nature.  You have to get crafty as a parent, and it’s almost a reflex to look around and see how you can do something better, solve a problem, or make a daily task more convenient.  Mothers have patented and improved upon many inventions, launching a whole new level of ease in modern life.  

However, research has shown that when making self-assessments of work-related performance, women use a more complicated platform of criteria than their male counterparts.  This could explain why studies tend to indicate that men are more confident in their jobs.  The take-away?  Women need to take more credit and recognize their contributions. 

3. Multitasking master

Moms need to be able to multitask, stay organized, and attend to the demands of many people at once.  These are crucial skills for employees in almost any line of work.  Performing multiple tasks like supervising your children, paying bills, and organizing and maintaining your household are all mom skills that help develop the ability to prioritize and juggle multiple responsibilities.  In a recent study, 59% of employers state that moms excel at this invaluable skill.

4. Managerial skills put to work

When you’re negotiating with your three-year-old over using the potty, it may not feel like you’re earning a graduate degree.  But “early parenting is the perfect boot camp for learning how to manage employees,” says Shari Storm, author of Motherhood Is the New MBA.  Moms learn fast to effectively allocate tasks, and permanently be on their feet with strong decision-making skills. 

5. Strength in Sympathy

We tend to think of sympathy as a negative in our culture, but psychologically speaking, it’s the position of deeply identifying with someone else’s experience while maintaining a role of support.  Having children teaches you the important art of sympathy, a skill that’s priceless in the workplace.  As mothers, we have plenty of practice helping our children navigate their feelings, and while our vocabulary for the workplace is obviously more sophisticated, the same principles apply.  Actively listening and trying to anticipate employee needs helps them feel supported and effective.  Being a good boss doesn’t mean getting lost in others’ emotions, it just means making space for their experience so they can process and move on.  

6. Team motivation 

As a parent, you excel in the role of personal motivator to your child’s aspirations.  Encouraging their progress and using feedback and positive reinforcement are great tools not just at home, but also with your co-workers.  Be careful to never sound condescending to a colleague, but remember that enthusiasm can maximize their abilities.

7. Last but not least – patience

About 67% of 2,138 employers in a recent CareerBuilder poll named “patience” as the number one trait that makes parents attractive as job candidates.  Every mother needs to continually develop patience in teaching and training her children, and once you’ve worked on that skill at home, it’s a whole lot easier in the workplace.  Being a parent can also help you learn not to take it too personally when things go awry, which is an invaluable career quality.  Parenting demands flexibility, and the ability to “roll with it” translates quite well to the office.

The good news is that the obstacles and learning you face in becoming a parent evolve into irreplaceable skills that can be put to use, and more importantly recognized, in your career.  These abilities can not only help you progress, but also better support those around you, in efficiently getting the job done each day.  If you are currently working hard to get back into the workforce, keep notes of the skills you’ve developed and polished as a parent, and be sure to include them on your resume.  Many employers will see parenting as an asset if you do.


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Creative Interview Questions CEOs Swear By

CEOs often know what they want, and some have creative ways of figuring out who can deliver. Why do they do this? They want to step outside of the traditional interview box, and provide an opportunity to watch a candidate work his or her way through a problem live, right there, in that moment.

Taken from an article on, here a few of the wildest curveballs high-level execs regularly throw candidates — and why:

“On a scale of 1 to 10, how weird are you?”

Tony Hsieh, CEO of Zappos

Hsieh told the New York Times reporter Adam Bryant, that he believes the question can identify individuality, something Zappos embraces as part of its overall philosophy. “Our whole belief is that everyone is a little weird somehow, so it’s really more just a fun way of saying that we really recognize and celebrate each person’s individuality and we want their true personalities to shine in the workplace environment.”

“What’s your spirit animal?”

Ryan Holmes, CEO of Hootsuite

Ryan Holmes told business columnist Jeff Haden that asking this question gets candidates to describe themselves while also pushing them to think creatively. Holmes said that he asked his current executive assistant the question and her answer was telling: “She told me it was a duck, because ducks are calm on the surface and hustling like crazy getting things done under the surface. I think this was an amazing response and a perfect description for the role of an EA.”

“What would you do in the event of a zombie apocalypse?”

Ashley Morris, CEO of Capriotti’s Sandwich Shop

According to an interview with Business Insider, Morris explained, while it seems silly and extreme, responses suggest how someone will react under pressure. “It’s interesting to get someone’s opinion and understand how they think on their feet. The hope is that for us, we’re going to find out who this person is on the inside and what’s really important to him, what his morals really are and if he’ll fit on the cultural level,” says Morris.

“Tell me something that’s true, that almost nobody agrees with you on.”

Peter Thiel, PayPal cofounder and president of Clarium Capital

In 2012, Theil told Forbes he loves this question because “it sort of tests for originality of thinking, and to some extent, it tests for your courage in speaking up in a difficult interview context.”

“What was the last costume you wore?”

Neil Blumenthal, co-CEO of Warby Parker

Blumenthal told New York Times reporter Adam Bryant in an interview that quirkiness and fun are core values at Warby, so Blumenthal uses this question to gauge cultural fit. “The point isn’t that if you haven’t worn a costume in the last four weeks, you’re not getting hired,” Blumenthal explains. “It’s more to judge the reaction to that question. Are you somebody who takes yourself very seriously? If so, that’s a warning sign to us. We want people to take their work seriously but not themselves.”

“Summarize your life in three minutes”

Brian Chesky, CEO of Airbnb

“I’m trying to figure out the formative decisions and experiences that influenced who you are as a person,” Chesky told the New York Times. “Once I figure that out, I’m trying to understand the two or three most remarkable things you’ve ever done in your life.”




Susie Almaneih’s Top Entrepreneurs: Part 2

4. Cyrus McCormick Sr: The Father of Modern Agriculture

“One step at a time, the hardest one first.”

Cyrus McCormick Sr. spoke these words from his own truth. Born on February 15, 1809 in the Shenandoah Valley of Virginia, his father Robert McCormick, Jr. was also an inventor, who worked for 28 years on a horse-drawn mechanical reaper to harvest grain; however, he was never able to reproduce a reliable version.

Cyrus McCormick Sr. took over where his father left off, receiving a patent on the reaper on June 21, 1834, two years after having been granted a patent for a self-sharpening plow. He prevailed as an entrepreneur through his ability to find capitalists to fund the machine and salesmen to get it to farmers. With his innovation, farmers doubled their production, contributing significantly to U.S. prosperity and its status as an agricultural superpower. His company later became International Harvester Co.

After his father’s death, McCormick and one of his brothers moved to Chicago, where they established a factory to build their machines. At the time, other cities in the Midwest were more established and prosperous; Chicago had no paved streets, but the city had the best water transportation from the east over the Great Lakes for his raw materials, as well as railroad connections to the farther west where his customers would be. The McCormick reaper sold well, partially as a result of savvy and innovative business practices. Their products came onto the market just as the development of railroads offered wide distribution to distant markets. McCormick developed marketing and sales techniques, developing a wide network of salesmen trained to demonstrate operation of the machines in the field, as well as to get parts quickly and repair machines in the field if necessary during crucial times in the farm year.

5. Andrew Carnegie: Philanthropic Steel Magnate

“No man can become rich without him enriching others.”

Once described as the richest man in the world, Andrew Carnegie believed the wealthy have a moral obligation to give away their fortunes. But it’s not his well-documented philanthropic efforts that place him as one of the greatest entrepreneurs. Carnegie foresaw the future demand for iron and steel at a time when railroads and bridges were largely wooden. He drove down production costs in his steel factories, where he implemented new, more efficient technologies that helped the United States surpass Britain in steel output. Carnegie attributed his industrial success to placing the right people in the right positions. He suggested for his own epitaph, “Here lies a man who was able to surround himself with men far cleverer than himself.”

Incidentally, his mentorship to personal-development guru Napoleon Hill laid the groundwork for Think and Grow Rich, arguably the greatest business self-help book of all time. What started as an unpaid assignment for Hill, then a young journalist, became a 20-year exploration of the common success traits of the world’s most successful entrepreneurs.

6. Charles Schwab: Trailblazer in How We Invest

There’s an old marketing adage that states, “When everyone is headed in one direction, chances are your best opportunities lie in the opposite direction.”

Charles Schwab clearly takes this to heart. By turning his back on stodgy Wall Street conventions, he blazed his own trail and sparked an investing revolution. At a time when most brokers were battling for large institutional clients, Schwab focused his attention on the individual investor. As one of the first brokers to offer low-cost, no-frills trading services, Schwab pioneered the discount brokerage industry and transformed a struggling firm into one of the nation’s largest traders. To afford such discounts and still make money, Schwab did away with the traditional service of offering research, put his staff on salary, and automated order processing via computer – one of the first brokerages to do so.

Schwab’s company reduced trade commissions and gave more power to consumers to pick and choose their investments. He also introduced e-commerce investing, allowing clients to execute, buy, and sell orders online.

Schwab once said, “A man can succeed at almost anything for which he has unlimited enthusiasm,” and his own enthusiasm and entrepreneurship truly changed the way the average person could invest money.

Susie Almaneih’s Top Entrepreneurs: Part 1

1. Benjamin Franklin: An Original Entrepreneur


“To succeed, jump as quickly at opportunities as you do at conclusions.”

Benjamin Franklin’s philosophic words mirrored the actions in his life.

Franklin was a printer and self-taught writer whose witty conversational writing style made his Pennsylvania Gazette and Poor Richard’s Almanack the most successful publications in the country.  His printing operations were so popular that he franchised printing in other cities when the concept of franchising was relatively uncommon. Franklin was a solutions man who turned potential problems into silver linings.  He also understood the importance of networking, striving to improve both himself and his community.  In this process, he made valuable connections that came to help him when bidding for lucrative government printing work.

Franklin and his wife also collected cotton rags, invested in paper mills, and set up a wholesale paper business.  By age 42, he had acquired such wealth that he retired, and was able to concentrate on his inventions, science, and experiments and, of course, politics and diplomacy.

 2. Henry Ford: Lasting Legacy


“Stay true to your vision and follow your instincts-even if your backers advise otherwise.”

At the beginning of the 20th century, the automobile was a plaything for the rich.  Most models were complicated machines that only a chauffer conversant with the individual mechanical nuances could drive it.

 Henry Ford was determined to build a simple and reliable car that the average American worker could afford.  His goal ran counter to the wishes of his backers at Ford Motor Co., who sought to maximize profits by building cars for the rich.

As a key initiator of the moving assembly line, the company mass-produced cars faster and cheaper than other companies.  Ford also paid his workers a real living wage and, through mass consumption, made Ford Motor Co. very profitable–eventually buying out even the most skeptical of backers.  Perhaps most importantly, he helped create a middle class with “America’s Everyman Car,” his black Model T (the only color the company produced for years).

Ford’s ingenuity and acumen left a legacy that reaches far beyond the Model T’s driver’s seat.  His stunning success didn’t occur because of a masterful business sense; he was more of an idea man – a true entrepreneur.

3. John D. Rockefeller: Setting the Standard for Business and Philanthropy

jon rock

“Good leadership consists of showing average people how to do the work of superior people.”

John D. Rockefeller was the single most important figure in the foundation of the oil industry.  With his brother and other partners, he founded Standard Oil in 1870 and built it into one of the world’s first and largest multinational corporations.

With an extreme focus on efficiency and buying or shutting down competitors, the company controlled almost 90% of the country’s refined oils by the 1890s.  Rockefeller, as controlling partner and the largest shareholder, became a billionaire and eventually the world’s richest man.  In 1911, because of anti-trust litigation, the Supreme Court ruled that Standard Oil must split into 38 companies. Two of those companies eventually became Exxon and Mobil, which merged in 1999.

Rockefeller, who remained a major shareholder although he had retired from running the company in 1896, turned his focus to charitable endeavors.  Some argued that he used philanthropy as a moral shield from the critics of his aggressive business practices.  But he was as calculating in his giving as he was in business, creating the modern systematic approach to targeted philanthropy, with foundations benefiting medicine, education, and scientific research.  The Rockefeller wealth, distributed as it was through a system of foundations and trusts, continues to fund family philanthropic ventures today.


Tricks, Treats and Tweets: 7 High Visibility Social Media Strategies for Halloween


Susie Almaneih marketing social media

It’s the beginning of shopping season; sharpen your social media tools to get a slice of the pie.

What might be the most outlandish of holidays with its pageantry, creativity and mystery is also a great opportunity for businesses.  It’s estimated that Americans spend somewhere in the neighborhood of 7 billion dollars through the month of October in preparation for Halloween.  Excellent exposure couples with a sense of fun and it’s a great way to plant seeds for the gift giving winter holidays.

Social media done correctly can get your brand public-facing quality time, as people are more open than usual to the unexpected, the scary and the strange.  The immediacy and elasticity of the online world mean there are some really fantastic creative ideas floating around, so here are some examples of great Halloween marketing concepts and well-executed campaigns.

1. Refresh Your Targeting.  Before you do anything else, polish your online presence to target highly specific, granular audiences through the specialized options on Facebook, Twitter and LinkedIn.  Custom target group creation with a Halloween theme is going to generate more clicks, and make sure you run some analytics to optimize your campaign performance.

2. Appeal to the DIY Crowd.  It’s a crafty time of year where even not-so-crafty people are looking for festive ideas.  Last year, Capital One created a Vine video offering a Halloween-themed tip on how to preserve pumpkins, and shared the clip on Twitter as part of a “Halloween Hacks” campaign.  As another example, Rice Krispies shared a series of recipes using the breakfast cereal in creative, party-friendly treats.

3. Create an Interactive, Ongoing Halloween Experience.  The theatre of Halloween makes it an especially visual holiday, so utilizing sites like Instagram and Pinterest are a fabulous way of drumming up traffic.  For example, Target took the DIY thing up a notch.  The retailer played up its Halloween-themed products by introducing a game on Instagram.  Since September the company launched a social media experience called “Halloween Hills” where users knock on either “tricks” or “treats” that are hidden in a virtual neighborhood.  Depending on what they choose, the viewers can discover DIY projects, recipes, and costumes that incorporate Target products.  Very clever and beautifully drawn, this unique idea generated a ton of traffic for Target.

4. Pop Culture Sells.  There is no shortage of silly, arbitrary or downright strange incidents that capture the public’s attention, and no one says there are rules against using those push button moments to divert that attention, provided you are keeping it classy.  Creating a 20 second Vine of one-second clips that poke some good-natured fun at a recent happening or trend can easily go viral and put your brand in front of thousands or millions of users.  Tell a scary story weaving in some current references, and don’t be afraid to drag that story out over the month.  Avoid really charged topics like politics and stick with celebrities, cat videos or other viral faves like Batdad.

5. Paid Promotion Giveways.  Free stuff generates interaction, and while it’s almost a cliché, it also works.  An online costume competition where viewers vote is a standby, whereas puzzles, riddles or even brainteasers that challenge your audience are enticing, especially if you are offering a free gift, prizes or free product for signing up via email.  That’s a trade that will pay off in the coming shopping months when you can float more juicy gift ideas and sales out to those targeted customers.

6. Don’t Neglect Mobile.  Mobile should now comprise part of any paid media campaign, because it can account for a good portion of profits if executed shrewdly.  Some retailers offer coupons that can be accessed through mobile, so be sure to include that placement in all social ad campaigns.  This lets you reach your customers even when they are out shopping, not just at home doing research.

7. Safety Tips.  One easy way to get parent engagement is to offer safety advice.  Don’t use fear-based language, but instead develop some easy-to-remember tips on ensuring everyone has fun and stays safe.  As with all your content, add high-energy hashtags and encourage sharing.

The public is ripe for the unexpected, quirky and creepy right now, it’s a chance to think outside the box and get a little zany.  As is always the case, the more inventive and inclusive your online content is, the more it will propagate and convert into sales.



The Grandfather of all Business Self-Help: How to Win Friends and Influence People

Since 1936, this set of instructions has guided and shaped business, big and small.

Dale Carnegie taught a 14-week class that became the fundament for one of the world’s most successful self-help books.  Selling over 15 million copies, Carnegie got behind the coarse exterior of big business and explained in great detail how to bring out the best in people.  This book is sited as satori moment for many a successful leader, including Warren Buffett, in part because it distills down some basic golden rules into some real gems: “appeal to the nobler motives.”

Considered to be one of the most prominent people-skills instruction manuals, How to Win Friends submits that success in business is 15% industry knowledge and 85% interpersonal acumen.  In his world, companies built on mutual respect, active listening, and reciprocal inspiration are companies that cultivate a productive workforce and see long-term gains.

Information courtesy of Amazon.

How Consumers Get Hooked: How to Build Habit-Forming Products

Nir Eyal explores the phenomenon of certain technologies and how they become an essential part of our lives.

Some products seem to have been constructed with an “evergreen” nature, an intrinsic quality that keeps the consumer coming back for more.  Eyal deconstructs this habit-forming technology into a four-step process that separates out great brands with long-term customer relationships from the one-offs.  

The writer discusses the notion of “hook cycles” that have the ultimate goal of “unprompted user engagement”, or what makes these products first novel and then indispensible.  Addressing a readership of product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior, Hooked is a must read for anyone with a vision who appreciates concrete research and step-by-step call to action for ongoing customer engagement.

Information courtesy of